Brand Guidelines and Media Kit
We've created some guidelines to help you use our brand and assets, including our logo, content and trademarks, without having to negotiate legal agreements for each use. To make any use of our marks in a way not covered by these guidelines, please contact us via [email protected] and include a visual mock-up of the intended use.
Logo
The Choice Voting marks include the Choice Voting name and logo, as well as any word, phrase, image or other designation that identifies the source or origin of any of Choice Voting's products. Please don't modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Choice Voting, or in a way that confuses Choice Voting with another brand (including your own). If you are unsure, please feel free to contact us via [email protected]
Color Palette
Our brand colors are carefully selected to represent our values of trust, innovation, and accessibility. Use these colors consistently across all materials.
Choice Blue
Primary brand color for backgrounds and key elements
Lightest
#545472
brand-blue-lightest
Light
#37374E
brand-blue-light
Default
#212139
brand-blue
Dark
#15152F
brand-blue-dark
Darkest
#0A0A21
brand-blue-darkest
Choice Green
Used for success states, CTAs, and positive indicators
Lightest
#B9E7B4
brand-green-lightest
Light
#8CD485
brand-green-light
Default
#60B656
brand-green
Dark
#3B9632
brand-green-dark
Darkest
#1F7816
brand-green-darkest
Choice Pink
Used for accents, highlights, and important actions
Lightest
#FAA3D1
brand-pink-lightest
Light
#F670B7
brand-pink-light
Default
#F148A2
brand-pink
Dark
#EB238C
brand-pink-dark
Darkest
#E20077
brand-pink-darkest
Typography Guidelines
Consistent typography helps maintain our brand identity across all platforms and materials.
Dosis
Headings and titles
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Used for: h1, h2, h3, h4, h5, h6
Lato
Body text and paragraphs
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Used for: p, li, span
Download Our Complete Brand Guidelines
For a comprehensive overview of our brand guidelines, download our complete PDF guide or view it below.
Brand Guidelines PDF
Our complete brand guidelines are available as a downloadable PDF. Click the button below to download.
View PDF in BrowserYou can also download the PDF using the button above.
By using the Choice Voting marks, you agree to follow these guidelines as well as our terms of service and all our rules and policies. Choice Voting reserves the right to cancel, modify or change the permission in these guidelines at any time at its sole discretion. For further information about use of the Choice Voting name and trademarks, please contact [email protected]
Need additional brand assets?
If you need additional brand assets or have questions about using our brand, please contact our team.
Contact Our Team